Samsung Week Family
Creative Direction for 3D Virtual Character Design for Samsung Global Online Sales Promotion
Our customers are Our Heritage.
Samsung Heritage is the quality of values and memories that Samsung have shared together and going towards the timeless future with our customers.
Honoring & highlighting our customers as main character, we focus on real-people based persona with closer match with our Samsung innovations, providing more engaging reasons to shop.
01. Diversity & Togtherness
Interact in an authentic way that reflects real lifestyles through customer-centric communication
02. Environment & Support Elements
Addition of relevant props to show the portrayal of the character's lifestyle
7 Personas,7 Different Lifestyles
Key Visuals for S.com
KV appplication for Social channels
